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4-6 April 2025
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8-9 february 2025
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Loved by every generation
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Turin, 7th April 2025
2025 Festival Car Concorso d’Eleganza
The Lancia Flaminia Loraymo takes the centerstage
24 March 2025
Lancia Ypsilon: 40 years of elegance, innovation, and success
The Lancia Ypsilon celebrates four decades, establishing its legacy as a European automotive icon.
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The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
From now on, you and your passion can count on a team of experts
Certificate of Origin, Certification of Authenticity, restoration. To guarantee your car's timeless charm.
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Enter a world built on passion. An extensive range of products offered by Heritage to feed your timeless passion.
Cars for sale
Reloaded by creators is the Heritage project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.
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A crazy escapade in an Appia Convertible

Comedy-drama "Like Crazy" has won five David di Donatello awards and features a stunning cameo by a beautiful historic Lancia.

27 March 2017

Like Crazy, a film by Paul Virzì, was recently named best picture at the David di Donatello Awards, Italy's equivalent of the Oscars. The comedy-drama stars Valeria Bruni Tedeschi and Micaela Ramazzotti and is produced by Lotus Production, a Leone Film Group company, together with Rai Cinema. The film also won another four Donatello awards, including Best Director for Paolo Virzì and Best Actress for Valeria Bruni Tedeschi. The red Lancia Appia Convertible is an unforgettable style icon. Made in 1957 by Turin-based coachbuilder Vignale as a competitor to the legendary Alfa Romeo Giulietta Spider, it eclipses its co-stars right from their very first scene together.


Paolo Virzì’s film tells the story of two desperate women fleeing from life. When they are mistaken for extras on the set of a historical drama, they end up climbing into a beautiful car, the Lancia Appia Convertible, which this year celebrates its 60-year anniversary.

The cameras start rolling as the confused pair look on incredulously from the red convertible, with Micaela Ramazzotti in the driver’s seat. She pulls away on cue, but when she fails to back up for a retake and instead zooms off into the sunset, all eyes are on her scene-stealing co-star, a cabriolet that still captures the imagination of classic car fans and many others besides.

Videoclip from Paolo Virzì's movie "Like Crazy"
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Videoclip from Paolo Virzì's movie "Like Crazy"

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