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Turin (IT) |
15 November – 31 December 2024
Unexpected & Surprising Fiat
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Milan (IT) |
15 – 17 November 2024
Milano AutoClassica 2024
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We describe a century of technology, style, competition and performance. We tell our story, and yours.
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Fiat 128
The ‘front’ revolution
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Modern evolution of Alfa Romeo's “sporty heart”
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18th September 2024
130 Lancia Deltas in Turin with Miki Biasion
Last Sunday, 130 Lancia Deltas paraded through the streets of Turin for the 2024 edition of Amiki Miei
Turin, 12 April 2024
Heritage pays tribute to the history of Abarth with two special projects
A temporary exhibition and the announcement of the Abarth Classiche 1300 OT project.
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The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
From now on, you and your passion can count on a team of experts
Certificate of Origin, Certification of Authenticity, restoration. To guarantee your car's timeless charm.
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Enter a world built on passion. An extensive range of products offered by Heritage to feed your timeless passion.
Cars for sale
Reloaded by creators is the Heritage project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.
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Alfa Romeo wins "Best of Show" at Pebble Beach

An 8C 2900B Touring is awarded the gold ribbon

August 26, 2018

At the 2018 edition of the Pebble Beach Concours d'Elegance, the coveted gold ribbon that marks out the "Best of Show" car was placed on the magnificent deep blue bodywork of a 1937 Alfa Romeo 8C 2900B Touring berlinetta. 


The Italian masterpiece fought off competition from 209 cars, from 17 countries, on display on the eighteenth fairway of Pebble Beach Golf Links, in California. Before being proclaimed "Best of Show" the car triumphed in its class and it also received two other major awards: the "Charles A. Chayne Trophy" and the "J. B. & Dorothy Nethercutt Most Elegant Closed Car" prize.


The car, first seen at the 1938 Berlin Motor Show, differs from later 8C 2900B Touring models with its more steeply raked grille and lack of running boards, and recently received a full restoration to return it to its original specification.


This is the third time in the history of Pebble Beach that the Alfa Romeo brand has taken home the Best of Show award, and every time it has been with the 8C 2900B model with Touring bodywork: first in 1988 with a spider version and then in 2008 with a coupé.


“This Alfa Romeo 8C 2900B Touring has all that one would wish for in a car—speed, style and, frankly, sex appeal,” said Concours Chairman Sandra Button. “The Touring styling is simply magical, and to top it off it makes all the right noises!"

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