The now-famous Fiat Music caravan, a mobile music studio featuring Red Ronnie, is back on the road with eight stops throughout Italy, enabling the public to glimpse the special edition 500 version, which is dedicated to the car’s 60th anniversary, and discover the new 500 Mirror.
Apulia is the first stop on the 500 Forever Young tour, the roadshow organised to present the special edition 500 60th and the new 500 Mirror. The music studio presented by Red Ronnie, who is once again on the lookout for musical talent, gives fans a chance to discover the latest 500 models and experience a fun day with Fiat.
Dealerships will dedicate a corner of their showroom to the special edition 500 60th, which has an unmistakeable and contemporary design that reworks a number of classic features like the vinyl dashboard, the vintage badge on the nose framed by the chrome moustache and chrome trims on the bonnet. The corners will be decked out with Sixties memorabilia, including record players and a selection of vinyl discs to give the public an exciting celebration of six decades of Italian music. There will also be a space set aside for the brand new 500 Mirror, within a sophisticated high-tech setting dedicated mainly to millennials, who love the latest technology. For the first time in a Fiat car, the 500 Mirror offers advanced new smartphone integration systems that are compatible with both Apple and Android phones.
Finally, enthusiast clubs and the Fiat Historical Register have organised a gathering of classic 500 models outside the dealerships at each stop, so that fans can admire the Fiat 500s that shaped the car’s history.
The 32 stops of the 500 Forever Young tour are:
- 6 Aprilin Foggia, Euro Vector Srl dealership with Fiat Music; Milan, Denicar dealership; Rimini, Diba dealership; Rome, Fiori dealership;
- 7 April in Castellammare di Stabia (NA), Fire Cars SRL dealership with Fiat Music; Perugia, Satiri Auto dealership; San Paolo d'Argon (BG), Ghinzani dealership; Ancona, Lucesoli & Mazzieri dealership;
- 11 April in Bologna, Ghedini Group SpA dealership with Fiat Music; Rende (CS), Carlomagno dealership; Monza, Villa dealership; Modena, Autorama dealership;
- 12 April in Bassano (VI), Ceccato Carlomagno SpA dealership with Fiat Music; Catanzaro, Bencivenni dealership, Erba (CO), Serratore dealership; Ravenna, Ghetti dealership;
- 13 April in Brescia, Bossoni Group SpA dealership with Fiat Music; Surbo (LE), Autosat dealership; Surbo (NO) Astra dealership; Arezzo, Ivar Auto dealership;
- 14 April Bari, Autoclub dealership; Cuneo, Tua dealership; Massarosa (LU), General Auto dealership;
- 19 April in Turin, Spazio SpA dealership with Fiat Music; Bari, Millenia dealership; Susegana (TV), De Bona dealership; Rovigo, Gasparini Group dealership;
- 20 April in Florence, Brandini SpA dealership with Fiat Music; Caserta, Amica dealership; Mestre (VE), Campello Motors dealership; Parma, Autozatti dealership;
- 21 April in Rome, Valentino Automobiles Roma Srl dealership with Fiat Music.
